Customer Loyalty vs Customer Satisfaction: Part 5 of The Ultimate Customer Guide

You’re in the early half of the 21st century where you have placed an order for a mobile phone and are now patiently waiting for it to arrive. It does...

Virtual Buying: Covid vs Non-Covid times: Part 4 of The Ultimate Customer Guide

Do you remember shopping endlessly for hours without having to wait in the queues outside and then heading for movies or dinner on Saturday nights? Th...

Dealing with frenzied customers: Part 3 of The Ultimate Customer Guide

You invest your energies in trying to appease customers. ‘Customer is the King’ is what an adage says. After spending some considerable time, the cust...

Avoid customer service pains: Part 2 of The Ultimate Customer Guide

It was last year when I decided to pursue my postgraduate studies abroad, in a different country. It was in this process of discovering myself that I ...

Winning over hearts and minds: Part 1 of The Ultimate Customer Guide

You’re an enthused and passionate businessperson, charged with the desire to excel. You want your product to be sold, as a result, you would want peop...

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