I was formally introduced to Wix when I had to create a sample website for my digital marketing course assessment. While I have been fortunate enough ...
Mar 31
Not-for-profit marketing
We have all known marketing to be the lifeline of any business. Profit-making is at the heart of any business activity. When it comes to not-for-profi...
By Alpona Dutta
Mar 30
Media planning & buying
What is media planning? The planning process or the foundation that helps marketers in determining where, when and how often will they run camp...
By Alpona Dutta
As a freelance content creator, I would say that my job wasn’t solely limited to creating and managing content. I was fortunate enough to explore the ...
By Alpona Dutta
Someone great once aptly remarked, ‘Software is a great combination between artistry and engineering’. Perhaps this translates into the wonders of Sal...
By Alpona Dutta
Ever thought about an existing well-built platform that could take care of your content generation needs as well as look into delivering an enhanced c...
By Alpona Dutta
There was a time when everybody back in the day seemed to be intrigued when it came to blogging and more so being a full-fledged blogger. Questions su...
By Alpona Dutta
Feb 26
Funnel Marketing
Businesses, these days, can’t function without a well-equipped overall customer service that focuses more on what the customers actually want than sim...
By Alpona Dutta
Often, I’ve heard people say, “I hated the idea of a 09.00-17.00 job. Hence, I chose social media only to realise I’d be having a 24 x 7 jobR...
By Alpona Dutta
Feb 19
Understanding Marketing
Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...