I was formally introduced to Wix when I had to create a sample website for my digital marketing course assessment. While I have been fortunate enough ...
Someone great once aptly remarked, ‘Software is a great combination between artistry and engineering’. Perhaps this translates into the wonders of Sal...
By Alpona Dutta
Ever thought about an existing well-built platform that could take care of your content generation needs as well as look into delivering an enhanced c...
By Alpona Dutta
Feb 26
Funnel Marketing
Businesses, these days, can’t function without a well-equipped overall customer service that focuses more on what the customers actually want than sim...
By Alpona Dutta
Feb 19
Understanding Marketing
Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...
By Alpona Dutta
Feb 05
Digital Marketing pt. 2
It is 2021. Being boring will put you out of business. And while you strive your best for marketing, remember it is no longer solely about the product...
By Alpona Dutta
Jan 22
Content Marketing Pt. 2
When you google symptoms for a headache, you come across articles that tell you that you might be having a terminal illness, often giving you a fright...
By Alpona Dutta
Jan 20
Content Marketing pt.1
A quick read about all you need to know when it comes to Content Marketing: Inbound & Outbound- Emails, UI/ UX It has been a roller coaster...
By Alpona Dutta
Jan 12
Digitalisation in business
We are all aware of how Charles Darwin is attributed to be the pioneer when it comes to the study revolving around life and evolution of species. Keep...
By Alpona Dutta
Christmas is around the corner and while it has been regarded as a period that could cause frictions as families and friends gather under one roof and...