Funnel Marketing

Funnel Marketing

Businesses, these days, can’t function without a well-equipped overall customer service that focuses more on what the customers actually want than sim...

seful Platforms: Graphic designing, Content & Social Media Scheduling

Useful Platforms: Graphic designing, Content & Social Media Scheduling

Often, I’ve heard people say, “I hated the idea of a 09.00-17.00 job. Hence, I chose social media only to realise I’d be having a 24 x 7 job&#82...

Understanding marketing

Understanding Marketing

Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...

The power of LinkedIn

The power of LinkedIn

What would you do if you’re given charge of some software and are allowed to make changes as and when you like? Thrilling, isn’t it? Let’s just say, L...

Wonders of PR

Wonders of PR

If digitalisation is the vehicle for transformation, public relations is its accelerator. Welcome to this world of PR where, as a PR specialist or an ...

digital marketing-2

Digital Marketing pt. 2

It is 2021. Being boring will put you out of business. And while you strive your best for marketing, remember it is no longer solely about the product...

digital marketing-1

Digital Marketing: Pt. 1

As connoisseurs, professionals or aspirants in this field, we’re all aware of what digital marketing means and what this umbrella term encompasses. Ca...

Content Marketing pt.2

Content Marketing Pt. 2

When you google symptoms for a headache, you come across articles that tell you that you might be having a terminal illness, often giving you a fright...

Content Marketing pt.1

Content Marketing pt.1

A quick read about all you need to know when it comes to Content Marketing: Inbound & Outbound- Emails, UI/ UX   It has been a roller coaster...

The LLPs of Business: Logo, Labelling & Packaging

The LLPs of business: Logo, Labelling & Packaging

As a part of my postgraduate studies in international business management, I had to undertake a module in corporate governance, responsible business m...

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