Businesses, these days, can’t function without a well-equipped overall customer service that focuses more on what the customers actually want than sim...
Often, I’ve heard people say, “I hated the idea of a 09.00-17.00 job. Hence, I chose social media only to realise I’d be having a 24 x 7 jobR...
By Alpona Dutta
Feb 19
Understanding Marketing
Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...
By Alpona Dutta
Feb 15
The power of LinkedIn
What would you do if you’re given charge of some software and are allowed to make changes as and when you like? Thrilling, isn’t it? Let’s just say, L...
By Alpona Dutta
Feb 12
Wonders of PR
If digitalisation is the vehicle for transformation, public relations is its accelerator. Welcome to this world of PR where, as a PR specialist or an ...
By Alpona Dutta
Feb 05
Digital Marketing pt. 2
It is 2021. Being boring will put you out of business. And while you strive your best for marketing, remember it is no longer solely about the product...
By Alpona Dutta
Feb 03
Digital Marketing: Pt. 1
As connoisseurs, professionals or aspirants in this field, we’re all aware of what digital marketing means and what this umbrella term encompasses. Ca...
By Alpona Dutta
Jan 22
Content Marketing Pt. 2
When you google symptoms for a headache, you come across articles that tell you that you might be having a terminal illness, often giving you a fright...
By Alpona Dutta
Jan 20
Content Marketing pt.1
A quick read about all you need to know when it comes to Content Marketing: Inbound & Outbound- Emails, UI/ UX It has been a roller coaster...
By Alpona Dutta
As a part of my postgraduate studies in international business management, I had to undertake a module in corporate governance, responsible business m...