We are all aware of how Charles Darwin is attributed to be the pioneer when it comes to the study revolving around life and evolution of species. Keeping up with this, he had once aptly remarked, ‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is one that is most adaptable to change’.


Look around yourself. Even if you’re a Gen Z or a baby boomer, you know for a fact that this wasn’t the world you were born in- Things were different a couple of years ago to what they currently are. Times have changed, so have things and circumstances. Change is inevitable. Online shopping- what seemed like a Herculean task a few years ago because of the unavailability of the delivery options just because the store wasn’t based near you now seems to be accomplished in a jiffy. Your much-longed-for show because of which you reserved the television in advance sans any disturbance in the background can now be viewed on your own screen, at your own pace. 


Such transformations coupled with the zeal to seek more and technology to deliver everything on your fingertips has been made possible because of digitalisation. Now, the terms digital transformation, digitisation and digitalisation may be used interchangeably, however, there is a difference. While digitisation is merely doing the same things in a different way, digitalisation is about combining technology with business. Digital transformation is the process that encompasses the two, a much broader term. 


How has digitalisation in business changed the global horizons then?


As stated, what seemed impossible to mankind can now be done in under a minute. Business is anything and everything around us. The Alexa that you ask to keep you entertained in the lockdown, or the chatbot to whom you ask questions while browsing for items on your favourite eCommerce website, or perhaps the humongous filed that you’ve stored on your laptop and now share seamlessly across your company have been made possible with the magic of this digital world. These are commonplace instances but to put it in a sophisticated way, the fancy terms that you must have come across- Artificial Intelligence (AI), Machine Learning (ML), Cloud systems, Augmented & Virtual Reality, Internet of Things (IoT) and else are the gifts of digitalisation to the mankind.


The benefits are plenty, be it in terms of improved productivity and efficiency, emphasis on customisation and development, communication and oversight, or enhancing customer experience.- It’s all about creating experiences in the end!


The pandemic-ridden world lay opportunities in terms of digital marketing, digital businesses, digital transformations, digitisation and millions of other things associated with this world od digitalisation. Remote working has been empowered and made possible only because of the above-par technologies that have been brought to us at what seems like no-added costs. It may seem daunting, perhaps monotonous or even marvellous when you sit and think of all that has been made possible at the mere touch of our fingers hitting a few buttons on the keyboard.


This is the new world, with something or the other happening in every second, or at the blink of an eye. It’s a clear message- Make hay while the sun shines.

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