Businesses, these days, can’t function without a well-equipped overall customer service that focuses more on what the customers actually want than sim...
Feb 19
Understanding Marketing
Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...
By Alpona Dutta
Feb 15
The power of LinkedIn
What would you do if you’re given charge of some software and are allowed to make changes as and when you like? Thrilling, isn’t it? Let’s just say, L...
By Alpona Dutta
Feb 05
Digital Marketing pt. 2
It is 2021. Being boring will put you out of business. And while you strive your best for marketing, remember it is no longer solely about the product...
By Alpona Dutta
Feb 03
Digital Marketing: Pt. 1
As connoisseurs, professionals or aspirants in this field, we’re all aware of what digital marketing means and what this umbrella term encompasses. Ca...
By Alpona Dutta
Jan 22
Content Marketing Pt. 2
When you google symptoms for a headache, you come across articles that tell you that you might be having a terminal illness, often giving you a fright...
By Alpona Dutta
Jan 20
Content Marketing pt.1
A quick read about all you need to know when it comes to Content Marketing: Inbound & Outbound- Emails, UI/ UX It has been a roller coaster...
By Alpona Dutta
Jan 12
Digitalisation in business
We are all aware of how Charles Darwin is attributed to be the pioneer when it comes to the study revolving around life and evolution of species. Keep...
By Alpona Dutta
I was scrolling through my LinkedIn feed, quite popular and akin to Instagram feed these days, when I came across a post on this topic, which prompted...
By Alpona Dutta
Christmas is around the corner and while it has been regarded as a period that could cause frictions as families and friends gather under one roof and...