With the pangolin having left businesses crippled and everlasting detrimental consequences which have been quite unprecedented, the world now seems to be equipped with practicality and also ‘what to do’ if an apocalypse as such strikes again.


While the aftermath has been quite disastrous, digital ordering has been one key takeaway from it or ‘an opportunity in adversity’. And while we all have basked in the pleasure of ordering our favourite or comfort food online to commemorate a special occasion or simply to relax for a movie night, digital or online ordering has undergone a transition in the recent days.


Change is inevitable and reinvention is nothing new. Let’s be honest, the hospitality sector isn’t supposed to function online. Given the restrictions in mobility in attempts to curb the virus, does that mean that restaurants would have to cease operations? The first wave of lockdown in March saw a lot of businesses collapse, those that were small-scaled or were unknown to the charms of digitalisation.


The show must go on. Despite the several losses, such businesses managed to refurbish themselves, with takeaways or deliveries being given a major boost. Yes, restaurants saw support from the government that led them to trust third-party delivery vendors, or they hired their own staff as well as offering discounts and great deals once the business picked up from where there once seemed no return.


Customers, on the other hand, were now inundated with exciting varieties to choose from, right at the touch of their fingers. Many businesses started offering door-to-door contactless delivery as also offering great loyalty programmes, thereby enabling a great rapport in order to ‘personalise’ their services.


Digital ordering has undergone a wide transition in today’s times. With an ever-growing consumer appetite to get value-for-money and given the not-like-before celebrations of the festivities this year, shopper behaviour has been kept in mind when it comes to catering to the needs of digital experience.


The nation opens up tomorrow, though certain restrictions exist for the benefit of everyone. While shoppers have been ardently awaiting this opportunity to go to their favourite non-essential stores that have been closed for six weeks now, would that mean that online orders would see a decline at least in the next couple of days? We doubt that, as the threat remains to exist and those who are vulnerable would prefer to stay as far as they can from the hustling and bustling streets of the cities.


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