Businesses, these days, can’t function without a well-equipped overall customer service that focuses more on what the customers actually want than sim...
Often, I’ve heard people say, “I hated the idea of a 09.00-17.00 job. Hence, I chose social media only to realise I’d be having a 24 x 7 jobR...
By
Alpona Dutta
Feb 19
Understanding Marketing
Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...
By
Alpona Dutta
Feb 12
Wonders of PR
If digitalisation is the vehicle for transformation, public relations is its accelerator. Welcome to this world of PR where, as a PR specialist or an ...
By
Alpona Dutta
Feb 05
Digital Marketing pt. 2
It is 2021. Being boring will put you out of business. And while you strive your best for marketing, remember it is no longer solely about the product...
By
Alpona Dutta
Feb 03
Digital Marketing: Pt. 1
As connoisseurs, professionals or aspirants in this field, we’re all aware of what digital marketing means and what this umbrella term encompasses. Ca...
By
Alpona Dutta
I was scrolling through my LinkedIn feed, quite popular and akin to Instagram feed these days, when I came across a post on this topic, which prompted...
By
Alpona Dutta
While many aspiring entrepreneurs have been in double thoughts as to whether 2021 is a good year to kickstart the thing that they’ve been dreaming of ...
By
Alpona Dutta
Nov 30
Reinventing digital ordering
With the pangolin having left businesses crippled and everlasting detrimental consequences which have been quite unprecedented, the world now seems to...
By
Alpona Dutta
The new revised Local Enterprise Office Online Trading voucher has been announced, now funded up to 90% by your local enterprise office with 10% co-fu...
