I was formally introduced to Wix when I had to create a sample website for my digital marketing course assessment. While I have been fortunate enough ...
Mar 30
Media planning & buying
What is media planning? The planning process or the foundation that helps marketers in determining where, when and how often will they run camp...
By
Alpona Dutta
As a freelance content creator, I would say that my job wasn’t solely limited to creating and managing content. I was fortunate enough to explore the ...
By
Alpona Dutta
Ever thought about an existing well-built platform that could take care of your content generation needs as well as look into delivering an enhanced c...
By
Alpona Dutta
Feb 12
Wonders of PR
If digitalisation is the vehicle for transformation, public relations is its accelerator. Welcome to this world of PR where, as a PR specialist or an ...
By
Alpona Dutta
Feb 05
Digital Marketing pt. 2
It is 2021. Being boring will put you out of business. And while you strive your best for marketing, remember it is no longer solely about the product...
By
Alpona Dutta
Jan 22
Content Marketing Pt. 2
When you google symptoms for a headache, you come across articles that tell you that you might be having a terminal illness, often giving you a fright...
By
Alpona Dutta
Branding is both a big topic and inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you ...
