Salesforce

All you need to know about Salesforce

Someone great once aptly remarked, ‘Software is a great combination between artistry and engineering’. Perhaps this translates into the wonders of Sal...

HubSpot

All you need to know about Hubspot: To get-started

Ever thought about an existing well-built platform that could take care of your content generation needs as well as look into delivering an enhanced c...

Understanding marketing

Understanding Marketing

Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...

Content Marketing pt.1

Content Marketing pt.1

A quick read about all you need to know when it comes to Content Marketing: Inbound & Outbound- Emails, UI/ UX   It has been a roller coaster...

How to write effective customer emails: Part 8 of The Ultimate Customer Guide

How to write effective customer emails: Part 8 of The Ultimate Customer Guide   ‘The best time to call me is to email me’- Ever come across that ...

Self-service & Customer Experience: Part 7 of The Ultimate Customer Guide

While people often say customers are the key to a business’ success, the true emotion rests the principle of ‘happy customers’ aka satisfied. Happy cu...

Excellent Servicing Tips: Part 6 of The Ultimate Customer Guide

As a student, I found customer service or human resource management to be the most boring part of my course. Often, I thought to myself as to why woul...

Customer Loyalty vs Customer Satisfaction: Part 5 of The Ultimate Customer Guide

You’re in the early half of the 21st century where you have placed an order for a mobile phone and are now patiently waiting for it to arrive. It does...

Dealing with frenzied customers: Part 3 of The Ultimate Customer Guide

You invest your energies in trying to appease customers. ‘Customer is the King’ is what an adage says. After spending some considerable time, the cust...

Avoid customer service pains: Part 2 of The Ultimate Customer Guide

It was last year when I decided to pursue my postgraduate studies abroad, in a different country. It was in this process of discovering myself that I ...

Resource Library

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