I was formally introduced to Wix when I had to create a sample website for my digital marketing course assessment. While I have been fortunate enough ...
Ever thought about an existing well-built platform that could take care of your content generation needs as well as look into delivering an enhanced c...
By Alpona Dutta
There was a time when everybody back in the day seemed to be intrigued when it came to blogging and more so being a full-fledged blogger. Questions su...
By Alpona Dutta
Feb 26
Funnel Marketing
Businesses, these days, can’t function without a well-equipped overall customer service that focuses more on what the customers actually want than sim...
By Alpona Dutta
Often, I’ve heard people say, “I hated the idea of a 09.00-17.00 job. Hence, I chose social media only to realise I’d be having a 24 x 7 jobR...
By Alpona Dutta
Feb 19
Understanding Marketing
Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...
By Alpona Dutta
Feb 05
Digital Marketing pt. 2
It is 2021. Being boring will put you out of business. And while you strive your best for marketing, remember it is no longer solely about the product...
By Alpona Dutta
Jan 22
Content Marketing Pt. 2
When you google symptoms for a headache, you come across articles that tell you that you might be having a terminal illness, often giving you a fright...
By Alpona Dutta
Jan 12
Digitalisation in business
We are all aware of how Charles Darwin is attributed to be the pioneer when it comes to the study revolving around life and evolution of species. Keep...
By Alpona Dutta
I was scrolling through my LinkedIn feed, quite popular and akin to Instagram feed these days, when I came across a post on this topic, which prompted...