Someone great once aptly remarked, ‘Software is a great combination between artistry and engineering’. Perhaps this translates into the wonders of Sal...
Feb 26
Funnel Marketing
Businesses, these days, can’t function without a well-equipped overall customer service that focuses more on what the customers actually want than sim...
By
Alpona Dutta
Feb 19
Understanding Marketing
Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...
By
Alpona Dutta
Feb 12
Wonders of PR
If digitalisation is the vehicle for transformation, public relations is its accelerator. Welcome to this world of PR where, as a PR specialist or an ...
By
Alpona Dutta
Feb 05
Digital Marketing pt. 2
It is 2021. Being boring will put you out of business. And while you strive your best for marketing, remember it is no longer solely about the product...
By
Alpona Dutta
Jan 20
Content Marketing pt.1
A quick read about all you need to know when it comes to Content Marketing: Inbound & Outbound- Emails, UI/ UX It has been a roller coaster...
By
Alpona Dutta
How to write effective customer emails: Part 8 of The Ultimate Customer Guide ‘The best time to call me is to email me’- Ever come across that ...
By
Alpona Dutta
While people often say customers are the key to a business’ success, the true emotion rests the principle of ‘happy customers’ aka satisfied. Happy cu...
By
Alpona Dutta
As a student, I found customer service or human resource management to be the most boring part of my course. Often, I thought to myself as to why woul...
By
Alpona Dutta
Have you ever strolled into a room in your house with the same confidence and gusto you’ve entered with a thousand times before, only to be hit with t...
