I was formally introduced to Wix when I had to create a sample website for my digital marketing course assessment. While I have been fortunate enough ...
Mar 31
Not-for-profit marketing
We have all known marketing to be the lifeline of any business. Profit-making is at the heart of any business activity. When it comes to not-for-profi...
By Alpona Dutta
Mar 30
Media planning & buying
What is media planning? The planning process or the foundation that helps marketers in determining where, when and how often will they run camp...
By Alpona Dutta
Someone great once aptly remarked, ‘Software is a great combination between artistry and engineering’. Perhaps this translates into the wonders of Sal...
By Alpona Dutta
There was a time when everybody back in the day seemed to be intrigued when it came to blogging and more so being a full-fledged blogger. Questions su...
By Alpona Dutta
Feb 26
Funnel Marketing
Businesses, these days, can’t function without a well-equipped overall customer service that focuses more on what the customers actually want than sim...
By Alpona Dutta
Often, I’ve heard people say, “I hated the idea of a 09.00-17.00 job. Hence, I chose social media only to realise I’d be having a 24 x 7 jobR...
By Alpona Dutta
Feb 19
Understanding Marketing
Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...
By Alpona Dutta
Feb 15
The power of LinkedIn
What would you do if you’re given charge of some software and are allowed to make changes as and when you like? Thrilling, isn’t it? Let’s just say, L...
By Alpona Dutta
Feb 12
Wonders of PR
If digitalisation is the vehicle for transformation, public relations is its accelerator. Welcome to this world of PR where, as a PR specialist or an ...