WIX

All you need to know about Wix

I was formally introduced to Wix when I had to create a sample website for my digital marketing course assessment. While I have been fortunate enough ...

Not-for-profit marketing

Not-for-profit marketing

We have all known marketing to be the lifeline of any business. Profit-making is at the heart of any business activity. When it comes to not-for-profi...

Media planning & Buying

Media planning & buying

What is media planning?   The planning process or the foundation that helps marketers in determining where, when and how often will they run camp...

Salesforce

All you need to know about Salesforce

Someone great once aptly remarked, ‘Software is a great combination between artistry and engineering’. Perhaps this translates into the wonders of Sal...

WordPress

All you need to know about WordPress: Basics

There was a time when everybody back in the day seemed to be intrigued when it came to blogging and more so being a full-fledged blogger. Questions su...

Funnel Marketing

Funnel Marketing

Businesses, these days, can’t function without a well-equipped overall customer service that focuses more on what the customers actually want than sim...

seful Platforms: Graphic designing, Content & Social Media Scheduling

Useful Platforms: Graphic designing, Content & Social Media Scheduling

Often, I’ve heard people say, “I hated the idea of a 09.00-17.00 job. Hence, I chose social media only to realise I’d be having a 24 x 7 job&#82...

Understanding marketing

Understanding Marketing

Marketing is a broad concept and perhaps mere words can never define what it truly means. While it doesn’t involve the processing of humongous informa...

The power of LinkedIn

The power of LinkedIn

What would you do if you’re given charge of some software and are allowed to make changes as and when you like? Thrilling, isn’t it? Let’s just say, L...

Wonders of PR

Wonders of PR

If digitalisation is the vehicle for transformation, public relations is its accelerator. Welcome to this world of PR where, as a PR specialist or an ...

Resource Library

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