What would you do if you’re given charge of some software and are allowed to make changes as and when you like? Thrilling, isn’t it? Let’s just say, LinkedIn is your own software.


Though officially launched in 2003, it wouldn’t be wrong to say that LinkedIn’s vast potential could seem to come into force only with the devastating effects of the pandemic. The advent of the pandemic saw us shaken with something so unprecedented having struck and left us unequipped. But as the days progressed, individuals around the world saw it as an opportunity to mould the very best of themselves and polish their skills. 


It takes perseverance coupled with an enthusiasm to learn more and deliver the best to leverage this true potential of LinkedIn. It’s safe to say that LinkedIn’s incessant popularity has led it to replace other social apps even when it comes to endless browsing- Right from articles to posts, certifications, job alerts, it has become a social media platform. 


Talking about the power of LinkedIn, here are a few noteworthy features of this massive powerhouse:


  1. Relationship building: Everybody these days seems to be doing a new course. The great news is that most of these resources come free. You can applaud everyone’s trophy case and receive appreciation in return: Good begets good, remember? Plus, someone else’s connections might be able to see your achievements. All those whom you have added are your 1st connections, those that are your 1st connections’ connections are 2nd for you. Your own connections’ 2nd connections become your 3rd. These are displayed next to their names.


You don’t have to remember these algorithms, all that you should focus on is on building your network. As a general piece of advice, while it may seem a bit creepy when sending out a connection request to someone you don’t really know, add a piece of note (Inmail- Only with LinkedIn Premium) to make it personalised. Or you can always send them an invite, wait for them to accept it and send on a note later.

You can also join groups based on your profession or interests. These groups help expand your circle by finding teammates or even mentors. Look out for such groups based on their names or hashtags. Get endorsed for your skills set or recommended. A great way of building relationships is by creating content- Write that article that you thought of while having a shower. Use hashtags and bold. Italicise at places. Hyperlink it. These articles are then categorised under original content. You can also repost/ share content from others, though they would appear under posts. Roll in the hashtags game.


2. eLearning: Your potential employers, professors, teammates and acquaintances can see the efforts you have put into building yourself. On a personal note, I find nothing more fulfilling than the fact of being self-taught. While it may seem to be a mundane job of watching the videos or going through the transcripts, you’ll have learnt something new. The certifications, in the end, are rewarding. There are also certain tests where you can accredit yourself with a skilled badge that makes you stand out. 


3. Jobs: Supposedly LinkedIn’ primary task- to act as a job board between prospective employers and employees. It’s now a favourite among third-party recruiters and resources, too. As a job seeker, it lets you save jobs, get reminders and receive alerts when the deadline to apply is nearing. Check on the progress of your applications. With Premium, you can get added insights such as the details of your competitors such as their educational backgrounds, their skills etc.


Whilst applying for jobs, you may come across some that state ‘easy apply’. Don’t feel too elated, easy apply can, at times, mean easy reject. Though it does translate into a lot of leads for LinkedIn, hundreds of people out there are eyeing for the same job. Curate your profile accordingly.


As a job poster, you can post one free job advertisement that lets you gets scores of applicants. Enter the details and voila, your ad is live.


4. Profile: Make that bio of yours as impressive as you can. Think of yourself as a brand or a business and that profile of yours as your resume. As much as important story-telling is for marketing, remember no recruiter wants to come across a lengthy piece of document. Most people just skim through. Include statistics. Work on that featured section. As stated before, recommendations and endorsements take you a notch higher!


The question that comes to mind now is that how is LinkedIn different from other job-hunting platforms. Let’s begin by defining what is a social network. Social networking means any interaction that has got a purpose. By purpose, we simply do not mean limiting ourselves to monetary benefits, it can also mean recreational activities with friends or people you know. 


While LinkedIn can be classed under a social networking site as it allows you to broaden your existing connection circles, other platforms such as Indeed or Glassdoor are not the same. They’re more like an index where jobs or company information are entered and function as a mere board. Plus, there are no eLearning materials on other platforms albeit you can take on a few tests as demanded by certain employers.


As a job poster, you may not be able to post ads about your organisation if it offers unpaid work. If you’re a not-for-profit entity or an organisation running on tight budgets, you may be in a fix.


LinkedIn is a goldmine of opportunities. It’s your chance to impress the world. But remember, akin to any social media platform, it is a two-way street- If you want your connections to do something for you, you start by doing it yourself.


PS: This is not a paid post or promotional content. 

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